Great British Beef Week 2016
Great British Beef Week 2016
After five successful years, Great British Beef Week 2016 will take place from 23rd April to 2nd May. It will be celebrated with events and activities around the country, run in conjunction with Great British Beef Week’s charity partner, the Royal Agricultural Benevolent Institution (R.A.B.I.). The face of the week is talented young butcher Sophie Cumber, who will be telling consumers to look out for the Red Tractor logo and encouraging them to visit their local butcher.
Consumers are being encouraged to support Britain’s beef farmers by ‘beefing up their butty’ for Great British Beef Week. Research shows that the humble sandwich is increasingly becoming the meal of choice for time-pressed families. The campaign will help consumers get the best from their beef, from creating a celebration roast for St George’s Day and using up their leftovers in a proper butty, to advising on the huge range of steaks that can be used to make a perfect sandwich.
To find the best cuts of Great British Beef, try out the new NFU online supermarket sourcing guide to help you find out who is backing British farming.
I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves.
Great British Beef Week is a national celebration of our fantastic home produced beef - designed to tantalise the taste buds and put some sizzle in our succulent steaks, Sunday roasts, cottage pies, and stir fries!
We established Ladies in Beef to tell the story of British Red Tractor beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It's these messages that I want to communicate to other people.
The mission of Ladies in Beef:
To work with the supply chain to champion Red Tractor farm assured beef
to increase consumer support for the British beef industry through all outlets.
to own and promote Great British Beef Week each year.
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.
The Red Tractor is an independent mark of quality that guarantees the food we’re buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.