Ladies in Beef is an organisation of female beef farmers who care passionately about British beef.
The group was formed to help promote and drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef ‘champions’. All the ladies are British beef farmers and proud of it!
Ladies in Beef was launched by Her Royal Highness, The Princess Royal, Master of the Worshipful Company of Butchers who joined co-founders Minette Batters and Jilly Greed and a number of the other ladies at a special event at Butchers Hall in London in March 2011.
We established Ladies in Beef to tell the story of British Red Tractor beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It's these messages that I want to communicate to other people.
I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves.
Great British Beef Week is a national celebration of our fantastic home produced beef - designed to tantalise the taste buds and put some sizzle in our succulent steaks, Sunday roasts, cottage pies, and stir fries!
The mission of Ladies in Beef:
to increase consumer support for the British beef industry through all outlets
to own and promote Great British Beef Week each year
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.
The Red Tractor is an independent mark of quality that guarantees the food we’re buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.