Ladies in Beef is a group of female beef farmers who care passionately about British beef.
The organisation was formed to help promote and drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef ‘champions’. All the ladies are British beef farmers and proud of it!
Adam Henson, livestock producer and tv presenter, is Patron of Ladies in Beef.
"I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves."
Ladies in Beef was launched by Her Royal Highness, The Princess Royal, Master of the Worshipful Company of Butchers who joined co-founders Minette Batters and Jilly Greed and a number of the other ladies at a special event at Butchers Hall in London in March 2011.
Great British Beef Week (GBBW) is an annual event which takes place around St George’s Day (23 April) each year, to raise awareness of the quality and versatility of assured British beef and give the industry a much-needed boost.
Organised by Ladies in Beef, Great British Beef Week puts the spotlight firmly on the fantastic food that British beef farmers produce. In addition, it raises vital funds for those in need in the farming industry by partnering with the Royal Agricultural Benevolent Institution (R.A.B.I.).
The mission of Ladies in Beef:
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
We all want quality food that's affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.
The Red Tractor is an independent mark of quality that guarantees the food we're buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.