Great British Beef Week (GBBW) is back and this year will be championing the role of Beef within a healthy and balanced diet, highlighting how beef thin cuts in particular provide a quick to cook lean source of protein, iron and 8 essential vitamins and minerals.
The week runs from 23 to 30 April and is now in its eighth year, aiming to encourage everyone to celebrate the quality and versatility of nutritious British beef.
If you would like to get involved with GBBW you can download a range of assets for your social channels here.
Here is NFU President and LiB’s cofounder, Minette Batters, explaining why you should join in and share your support!
For more delicious recipes, visit www.simplybeefandlamb.co.uk
We are so pleased to have the support of Marks & Spencer during this years Great British Beef Week.
To coincide with the celebration of British Beef, the retailer has shared two articles from ladies within their business who are involved with the supply of Beef.
The first is a case study of one of their dedicated female Beef Farmers, Amy Garrioch, and the other is from Buyer Charlotte Craddock. Both are passionate about Beef and proud to play their part in supplying a great quality product to the M& S customers.
The mission of Ladies in Beef:
To work with the supply chain to champion Red Tractor farm assured beef
to increase consumer support for the British beef industry through all outlets.
to own and promote Great British Beef Week each year.
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.
The Red Tractor is an independent mark of quality that guarantees the food we’re buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.
Great British Beef Week is a national celebration of our fantastic home produced beef - designed to tantalise the taste buds and put some sizzle in our succulent steaks, Sunday roasts, cottage pies, and stir fries!
We established Ladies in Beef to tell the story of British Red Tractor beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It's these messages that I want to communicate to other people.
I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves.