Ladies In Beef | Female beef farmers who care passionately about British beef.
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About Ladies in Beef

Ladies in Beef is an organisation of female beef farmers who care passionately about British beef.

The group was formed to help promote and drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef ‘champions’. All the ladies are British beef farmers and proud of it!


Ladies in Beef was launched by Her Royal Highness, The Princess Royal, Master of the Worshipful Company of Butchers who joined co-founders Minette Batters and Jilly Greed and a number of the other ladies at a special event at Butchers Hall in London  in March 2011.

Our mission

The mission of Ladies in Beef:

To work with the supply chain to champion Red Tractor farm assured beef

to increase consumer support for the British beef industry through all outlets

to own and promote Great British Beef Week each year

Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.

Red Tractor

Red Tractor

We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.


The Red Tractor is an independent mark of quality that guarantees the food we’re buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.