Ladies in Beef is a group of female beef farmers who care passionately about British beef.
The organisation was formed to help promote and drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef ‘champions’. All the ladies are British beef farmers and proud of it!
Adam Henson, livestock producer and tv presenter, is Patron of Ladies in Beef.
"I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves."
Ladies in Beef was launched by Her Royal Highness, The Princess Royal, Master of the Worshipful Company of Butchers who joined co-founders Minette Batters and Jilly Greed and a number of the other ladies at a special event at Butchers Hall in London in March 2011.
Great British Beef Week is an annual celebration of the British Beef industry. Timed to coincide with St George’s Day (23rd April) each year, it is supported both at a local level, with regional events, and nationally with the backing of the nation’s biggest supermarket retailers.
This year, Ladies in Beef organised a number of very successful ‘Host a Roast’ events during the Week to raise funds for the Royal Agricultural Benevolent Institution (R.A.B.I.). R.A.B.I. is a charity which helps farming families in financial difficulty. Its work is funded by public donations, fundraising events and initiatives and support from businesses and community groups. To find out more visit www.rabi.org.uk
The mission of Ladies in Beef:
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
We all want quality food that's affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.
The Red Tractor is an independent mark of quality that guarantees the food we're buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.