Ladies In Beef | Female beef farmers who care passionately about British beef.
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Great British Beef Week 2020 marks a decade of celebrating quality beef

The versatility and taste of British beef will be celebrated from 23rd to 30th April as Great British Beef Week (GBBW) marks its tenth year.


Beef farming is rarely out of the headlines at the moment, often for the wrong reasons, but we have a great story to tell. British beef production is among the most sustainable in the world and boasts a carbon footprint around half the global average ( Source: Land use: Policies for a Net Zero UK – Committee on Climate Change, January 2020.


This year’s GBBW, which is organised by Ladies in Beef (LiB), aims to shine a spotlight on the high quality British beef can offer and highlight its nutritional and environmental credentials.


The 2020 campaign will champion Red Tractor assured beef through a range of cuts and dishes, engaging consumers through both retailers and foodservice. A series of events will also take place, helping charity partner RABI reach its fundraising target of £100,000.


Mother-daughter farming duo Celia and Kirsty Gay have been chosen as this year’s GBBW ambassadors. They run a suckler herd of pedigree South Devon and Aberdeen Angus Cross cattle on their family farm, near Bath, which is also home to a farm shop, butchery, café and events enterprise.


Celia said: “Great British Beef Week enables us to shine a light on beef as an important part of a balanced plate and highlight all the benefits livestock farming brings to the environment.”


Jilly Greed, who co-founded Ladies in Beef with NFU president Minette Batters, added: “We’re so pleased that our project to get people talking about British beef has lasted the course, reaching its tenth year.

“It feels like beef farming is being attacked from all angles at the moment, however campaigns like this allow us to fight back by talking about beef’s nutritional qualities and how farmers are actively helping the environment.

“Every single beef farmer is passionate about the quality of the beef they produce, otherwise they simply wouldn’t be doing it, and it’s vital that we communicate that passion to consumers.”


Further information will be released in the weeks leading up to Great British Beef Week 2020, which is supported by the NFU. Look out for #GBBW on social media.


If you would like to get involved with GBBW you can download a range of assets for your social channels here.


Here is NFU President and LiB’s cofounder, Minette Batters, explaining why you should join in and share your support!


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Our mission

The mission of Ladies in Beef:

To work with the supply chain to champion Red Tractor farm assured beef

to increase consumer support for the British beef industry through all outlets.

to own and promote Great British Beef Week each year.

Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.

Red Tractor logo

Red Tractor

We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.


Red Tractor is the UK’s largest independent food standards scheme covering animal welfare, food safety, traceability and environmental protection.  A team of independent assessors perform rigorous checks against Red Tractor standards at every step of the food journey from farm to packet.  This means that the Red Tractor logo is an independent mark of quality that guarantees the beef you are buying is traceable, safe and farmed with care by UK farmers.