Ladies In Beef | Female beef farmers who care passionately about British beef.
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Save the Date – Great British Beef Week 2017

After six successful years, Great British Beef Week 2017 will take place from 23rd April to 1st May.  Consumers will be encouraged to support Britain’s beef farmers by cooking with a Mini Roast. Perfect for any day of the week, they are delicious joints of beef we all know and love, just smaller!

Roast beef with chutney glaze

We’ll be championing Red Tractor Assured British Beef though PR, local events, blogger engagement and social media in a fun and entertaining way to celebrate the great taste and versatility of the nation’s favourite meat.

In support of Great British Beef Week there will also be a range of local fundraising events run in conjunction with our charity partner, the Royal Agricultural Benevolent Institution. R.A.B.I. is a grant-making charity that helps farming people in financial difficulty, visit www.rabi.org.uk for more information.

Planning is well underway for next year’s campaign so stay tuned over the coming months for updates on all things mini roast!

Great British Beef Week 2016

After five successful years, Great British Beef Week 2016 will take place from 23rd April to 2nd May. It will be celebrated with events and activities around the country, run in conjunction with Great British Beef Week’s charity partner, the Royal Agricultural Benevolent Institution (R.A.B.I.). The face of the week is talented young butcher Sophie Cumber, who will be telling consumers to look out for the Red Tractor logo and encouraging them to visit their local butcher.

Beef up your butty

Consumers are being encouraged to support Britain’s beef farmers by ‘beefing up their butty’ for Great British Beef Week. Research shows that the humble sandwich is increasingly becoming the meal of choice for time-pressed families. The campaign will help consumers get the best from their beef, from creating a celebration roast for St George’s Day and using up their leftovers in a proper butty, to advising on the huge range of steaks that can be used to make a perfect sandwich.

Download the Beef up your butty press release

To find the best cuts of Great British Beef, try out the new NFU online supermarket sourcing guide to help you find out who is backing British farming.

NFU supermarket sourcing guide

What has a beef butty and the weight of a laptop got in common? The Ultimate Beef Butty of course! Get hungry and get sharing to support Great British Beef Week #GBBW #Beefupyourbutty

 

Our mission

The mission of Ladies in Beef:

To work with the supply chain to champion Red Tractor farm assured beef

to increase consumer support for the British beef industry through all outlets.

to own and promote Great British Beef Week each year.

Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.

Red Tractor

Red Tractor

We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support the Red Tractor.

 

The Red Tractor is an independent mark of quality that guarantees the food we’re buying comes from farms and food companies that meet high standards of food safety and hygiene, animal welfare and environmental protection.

 

www.redtractor.org.uk