Great British Beef Week 2020 marks a decade of celebrating quality beef
Usually an opportunity to celebrate the versatility and taste of British beef, however this year’s Great British Beef Week (GBBW), which takes place between 23rd to 30th April, will be marking its tenth year by inspiring shoppers with easy swaps and batch cooking ideas during these unprecedented times.
With fundraising and launch events cancelled, there was a question mark over whether the well-instated foodie week would still go ahead. Yet organisers, Ladies in Beef, wanted to make use of the opportunity to provide inspiration for consumers who are looking for new and creative ways to feed their families delicious and nutritious meals.
The 2020 campaign, which originally aimed to secure £100,000 of fundraising for charity partner the Royal Agricultural Benevolent Institution (if you are able to support please visit the R.A.B.I JustGiving page to make any donations), has had to cancel fundraising events and dinners, cancel a launch event with chefs, cancel a foodservice competition, scaled back in-store retail activity due to increased pressure on the supply chain and has missed out on the opportunity for CountryFile to film at GBBW ambassador’s farm. Instead, the campaign will be digitally driven, inspiring shoppers with easy and delicious beef dishes with versatile ingredients that can be swapped and changed, depending on what is available. Batch cooking, freezing and minimising food waste is the order of the day.